The Influence of Service Quality on Customer Satisfaction in The Company at Damai Indah Golf PIK Course Restaurant
Keywords:
Service Quality, customer, servisceAbstract
Nowadays, the demand for quality services has become a trend in society. This makes businesses operating in the service sector take various ways to maintain customer satisfaction, one of which is by improving the quality of their service. The aim of this research is to find out the extent of the role of service quality in increasing customer satisfaction. The research method used in this research is the descriptive method. The analysis used is the Pearson correlation analysis test and reliability test. The results obtained from this research indicate that there is a strong and unidirectional relationship between service quality and customer satisfaction at the Damai Indah Golf PIK Course Restaurant. And service quality has a positive and significant influence on customer satisfaction. The results of Service Quality (X) on Customer Satisfaction (Y) have a relationship that is not very significant, namely 0.08%. The percentage influence of service quality on customer satisfaction is not very significant, which is 0.08%, where around 0.92% is influenced by other factors not researched by the author.
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