The Role of The Indomaret And Alfamart Partnership In Increasing The Success of Micro, Small And Medium Enterprises

Abstract

This article discusses the role of the partnership between Indomaret and Alfamart in increasing the success of micro, small and medium enterprises (MSMEs). This partnership is one of the strategies used by the two retail companies to develop their store networks by involving MSME players as business partners. In this article, we will discuss several important aspects related to the Indomaret and Alfamart partnership in increasing the success of MSMEs. The research method used for this research is normative type with literature review. Data collection techniques are carried out by collecting literature that is relevant to the research results. Next, relevant literature will be analyzed systematically to identify patterns, trends and conflicts that may occur in the partnership between Indomaret, Alfamart and MSMEs. The research results state that this partnership provides an opportunity for MSMEs to expand their market reach. By becoming partners with Indomaret or Alfamart, MSMEs can access a wider range of customers through a network of stores that are well established and well known by the public. Overall, the partnership between Indomaret, Alfamart and MSMEs offers great potential in encouraging local economic growth and improving the welfare of MSMEs in Indonesia. The strategies implemented by these two large retailers, such as training development programs, providing technological resources, and increasing supply chain efficiency, are important steps in strengthening the position of MSMEs in the competitive retail market.