Penguatan Kompetensi Wirausaha Melalui Pelatihan Platform Digital Bagi Sahabat UMKM Pamulang (SUP)
Keywords:
Entrepreneurial competence, Digital platforms, Instagram, MSMEsAbstract
ABSTRACT
Boosting entrepreneurial skills represents a strategic move to improve the competitiveness and long-term viability of micro, small, and medium-sized enterprises (MSMEs), especially amidst the swift progress of digital technology. This community service project was carried out in partnership with Sahabat UMKM Pamulang (SUP) and included 30 participants. The goal was to enhance MSME owners' comprehension of how digital platforms can be utilized to bolster business growth. The challenges faced by the partners included a limited grasp of business development strategies and an underutilization of digital platforms for showcasing and marketing products. The program was delivered through presentations and interactive discussions focused on optimizing digital platforms specifically Instagram to support marketing activities and establish a digital business presence. Participants were shown how to leverage various Instagram features and content to introduce products, reach potential consumers, and foster customer engagement. The outcomes indicate that participants gained a better understanding of the importance of entrepreneurship and the role of digital platforms within a business development strategy. The participants' enthusiasm during the discussions further demonstrated a keen interest in using digital media to support their business operations. Consequently, this community service initiative has strengthened the readiness of MSME owners to employ digital technology more strategically, thereby fostering business growth and competitiveness.
Keywords: Entrepreneurial competence, Digital platforms, Instagram, MSMEs
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